APA Citation

Scheinbaum, A. C., Semenik,, & O'Guinn, T. C. (2023). Advertising and integrated brand promotion (9th ed.). Mason, Ohio: Cengage Learning.

Chicago Style Citation

Scheinbaum, Angeline Close, Semenik, and Thomas C. O'Guinn. Advertising and Integrated Brand Promotion. 9th ed. Mason, Ohio: Cengage Learning, 2023.

MLA Citation

Scheinbaum, Angeline Close, Semenik, and Thomas C. O'Guinn. Advertising and Integrated Brand Promotion. 9th ed. Mason, Ohio: Cengage Learning, 2023.

Warning: These citations may not always be 100% accurate.