Holdings: Advertising and integrated brand promotion

Main Author:	Scheinbaum, Angeline Close (Author)
Other Authors:	Semenik,, O'Guinn, Thomas C.
Format:	Book
Published:	Mason, Ohio: Cengage Learning, 2023.
Edition:	9th ed.
Subjects:	Branding (Marketing) Advertising Advertising media planning

Call Number:	HF5821 OGU 2023

Accession	Item Category	Format	Status	Notes

0000070293

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