Public relations planning : a practical guide for strategic communication

Main Author: Vieira, Edward T (Author)
Other Authors: Li, Yulong
Format: Book
Published: New York, NY: Routledge, 2024.
Edition:2nd Edition.
Subjects:
Online Access:http://www.routledge.com
LEADER 00923cam a2200289 7i4500
001 0000058402
005 20251120090000.0
007 Monograph
008 211125 eng
020 |a 9781032565804 (pbk)  
040 |a TSAM 
090 0 0 |a HM1221   |b VIE 2024 
100 1 |a Vieira, Edward T   |e author  
245 1 0 |a Public relations planning :   |b a practical guide for strategic communication   |c Edward T. Vieira, Jr. and Yulong Li. 
250 |a 2nd Edition. 
264 1 |a New York, NY:   |b Routledge,   |c 2024. 
300 |a xii, 295 pages:   |b color illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BDM 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Social media  
650 1 0 |a Strategic planning  
650 1 0 |a Public relations  
700 1 1 |a Li, Yulong  
856 |u http://www.routledge.com