Integrated marketing communication : advertising and promotion in a digital world
| Main Author: | Juska, Jerome M. (Author) |
|---|---|
| Format: | Book |
| Published: |
New York, NY:
Routledge, Taylor & Francis Group,
2022.
|
| Edition: | 2nd Edition. |
| Subjects: | |
| Online Access: | http://www.routledge.com |
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