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| LEADER |
00930cam a2200277 7i4500 |
| 001 |
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20251120090000.0 |
| 007 |
Monograph |
| 008 |
211125 eng |
| 020 |
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|a 9780367436230 (pbk)
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| 040 |
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|a TSAM
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| 090 |
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|a HF6146.I58
|b JUS 2022
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| 100 |
1 |
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|a Juska, Jerome M.
|e author
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| 245 |
1 |
0 |
|a Integrated marketing communication :
|b advertising and promotion in a digital world
|c Jerome M. Juska.
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| 250 |
|
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|a 2nd Edition.
|
| 264 |
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1 |
|a New York, NY:
|b Routledge, Taylor & Francis Group,
|c 2022.
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| 300 |
|
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|a xxix, 300 pages:
|b color illustrations;
|c 24 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
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|a BDM
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| 504 |
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0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Communication in marketing
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| 650 |
1 |
0 |
|a Internet advertising
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| 650 |
1 |
0 |
|a Internet marketing
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| 856 |
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|u http://www.routledge.com
|
