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| LEADER |
00893cam a2200277 7i4500 |
| 001 |
0000058400 |
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20251120090000.0 |
| 007 |
Monograph |
| 008 |
211125 eng |
| 020 |
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|a 9780367441999 (pbk)
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| 040 |
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|a TSAM
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| 090 |
0 |
0 |
|a HF5823
|b MOG 2021
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| 100 |
1 |
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|a Mogaji, Emmanuel
|e author
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| 245 |
1 |
0 |
|a Introduction to advertising :
|b understanding and managing the advertising process
|c Emmanuel Mogaji.
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| 250 |
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|a 1st Edition.
|
| 264 |
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1 |
|a New York, NY:
|b Routledge,
|c 2021.
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| 300 |
|
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|a xii, 295 pages:
|b color illustrations;
|c 24 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BDM
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| 504 |
0 |
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|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Branding (Marketing)
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| 650 |
1 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Communication in marketing
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| 856 |
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|u http://www.routledge.com
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