Introduction to advertising : understanding and managing the advertising process
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| Format: | Book |
| Published: |
New York, NY:
Routledge,
2021.
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| Edition: | 1st Edition. |
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| Online Access: | http://www.routledge.com |
| Physical Description: | xii, 295 pages: color illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780367441999 (pbk) |