Media management matters : challenges and opportunities for bridging theory and practice

Other Authors: Ulrike Rohn, Tom Evens
Format: Book
Published: London New York: Routledge, Taylor & Francis Group, 2020.
Edition:1st Edition.
Subjects:
Online Access:https://www.routledge.com/
LEADER 00895cam a2200265 7i4500
001 0000058394
005 20251118090000.0
007 Monograph
008 041125 eng
020 |a 9780367211004 (hbk)  
040 |a TSAM 
090 0 0 |a P96   |b MED 2020 
245 1 4 |a Media management matters :   |b challenges and opportunities for bridging theory and practice   |c edited by Ulrike Rohn and Tom Evens. 
250 |a 1st Edition. 
264 1 |a London  |a New York:   |b Routledge, Taylor & Francis Group,   |c 2020. 
300 |a xiii, 266 pages:   |b color illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BDM 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Mass media --   |x Management  
700 1 1 |a Ulrike Rohn  
700 1 1 |a Tom Evens  
856 |u https://www.routledge.com/