Advertising and promotion : an integrated marketing communications perspective
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
â™2024.
Irwin McGraw Hill,
2024.
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| Edition: | Thirteenth edition. |
| Subjects: | |
| Online Access: | http://www.mheducation.com/highered |