|
|
|
|
| LEADER |
00998cam a2200301 7i4500 |
| 001 |
0000058294 |
| 005 |
20240612090000.0 |
| 007 |
Monographs |
| 008 |
120624 eng |
| 020 |
|
|
|a 9781266090608 (pbk)
|
| 090 |
0 |
0 |
|a HF5823
|b BEL 2024
|
| 100 |
1 |
|
|a Belch, George E.
|e author
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch and Michael A. Belch.
|
| 250 |
|
|
|a Thirteenth edition.
|
| 264 |
|
1 |
|a ♭2024.
|
| 264 |
|
4 |
|a New York, NY:
|b Irwin McGraw Hill,
|c 2024.
|
| 300 |
|
|
|a xli, 759pages:
|b colors; illustrations;
|c 28cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 501 |
0 |
0 |
|a BBBUSLS
|
| 501 |
0 |
0 |
|a BMCMI
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
|
|a Belcher, Michael A.
|
| 856 |
|
|
|u http://www.mheducation.com/highered
|
