APA Citation

Belch, G. E., & Belcher, M. A. (2024). Advertising and promotion: An integrated marketing communications perspective (Thirteenth edition.). ♭2024: Irwin McGraw Hill.

Chicago Style Citation

Belch, George E., and Michael A. Belcher. Advertising and Promotion: An Integrated Marketing Communications Perspective. Thirteenth edition. ♭2024: Irwin McGraw Hill, 2024.

MLA Citation

Belch, George E., and Michael A. Belcher. Advertising and Promotion: An Integrated Marketing Communications Perspective. Thirteenth edition. ♭2024: Irwin McGraw Hill, 2024.

Warning: These citations may not always be 100% accurate.