Cover Image

Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E. (Author)
Other Authors: Belcher, Michael A.
Format: Book
Language:English
Published: â™­2024. Irwin McGraw Hill, 2024.
Edition:Thirteenth edition.
Subjects:
Advertising
Sales promotion
Communication in marketing
Online Access:http://www.mheducation.com/highered

Internet

http://www.mheducation.com/highered


TSAM LIBRARY

Call Number: HF5823 BEL 2024
Accession Item Category Format Status Notes
0000070085 Open Shelf Monographs FINAL PROCESSING

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