Innovation management and new product development

Main Author: Trott, Paul (Author)
Format: Book
Published: Harlow, England: Pearson, 2021.
â™­2021.
Edition:Seven edition.
Subjects:
Online Access:http://www.pearson.com/uk
Physical Description:xxix, 546 pages: illustrations; 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781292251523 (pbk)