Consumer behavior : buying, having, and being
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
Pearson Education Limited,
2024.
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| Edition: | Fourteenth Edition/Global edition. |
| Subjects: | |
| Online Access: | http://www.pearsonglobaledition.com |
| Physical Description: | 541 pages: colors,illustrations; 27 cm. |
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| ISBN: | 9781292452340 (pbk.) |