00832cam a2200265 7i4500 0000058275 20240508090000.0 Monographs 240508 eng 9781292449364 (pbk) LCC HF5415 KOT 2024 Kotler, Philip author Principles of marketing Philip Kotler and Gary Armstrong. Nineteenth Edition (Global Edition). Harlow, England: Pearson Education, 2024. 768 pages: color illustrations; 28 cm. text rdacontent unmediated rdamedia volume rdacarrier BBUSLS Includes bibliographical references and index Marketing -- Textbooks Armstrong, Gary http://www.pearsonglobaleditions.com