Principles of marketing

Main Author: Kotler, Philip (Author)
Other Authors: Armstrong, Gary
Format: Book
Published: Harlow, England: Pearson Education, 2024.
Edition:Nineteenth Edition (Global Edition).
Subjects:
Online Access:http://www.pearsonglobaleditions.com
LEADER 00832cam a2200265 7i4500
001 0000058275
005 20240508090000.0
007 Monographs
008 240508 eng
020 |a 9781292449364 (pbk)  
040 |a LCC 
090 0 0 |a HF5415   |b KOT 2024 
100 1 |a Kotler, Philip   |e author  
245 1 0 |a Principles of marketing   |c Philip Kotler and Gary Armstrong. 
250 |a Nineteenth Edition (Global Edition). 
264 1 |a Harlow, England:   |b Pearson Education,   |c 2024. 
300 |a 768 pages:   |b color illustrations;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BBUSLS 
504 |a Includes bibliographical references and index 
650 1 0 |a Marketing --   |x Textbooks  
700 1 |a Armstrong, Gary  
856 |u http://www.pearsonglobaleditions.com