Kotler, P., & Armstrong, G. (2024). Principles of marketing (Nineteenth Edition (Global Edition).). Harlow, England: Pearson Education.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. Nineteenth Edition (Global Edition). Harlow, England: Pearson Education, 2024.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. Nineteenth Edition (Global Edition). Harlow, England: Pearson Education, 2024.
Warning: These citations may not always be 100% accurate.