00881cam a2200277 7i4500 0000058240 20231121090000.0 Monographs 231121 eng TSAM HF1416 DOO 2022 Doole, Isobel author International marketing strategy : analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon. Ninth Edition. Hampshire, UK: Cengage Learning, 2022. xxv, 511 pages: color, illustrations; 26 cm. text rdacontent unmediated rdamedia volume rdamedia MENT Includes bibliographical references and index Marketing Export marketing Lowe, Robin Kenyon, Alexandra http://www.cengage.co.uk