International marketing strategy : analysis, development and implementation
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Hampshire, UK:
Cengage Learning,
2022.
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| Edition: | Ninth Edition. |
| Subjects: | |
| Online Access: | http://www.cengage.co.uk |
| Physical Description: | xxv, 511 pages: color, illustrations; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |