International marketing strategy : analysis, development and implementation

Main Author: Doole, Isobel (Author)
Other Authors: Lowe, Robin, Kenyon, Alexandra
Format: Book
Published: Hampshire, UK: Cengage Learning, 2022.
Edition:Ninth Edition.
Subjects:
Online Access:http://www.cengage.co.uk
Physical Description:xxv, 511 pages: color, illustrations; 26 cm.
Bibliography:Includes bibliographical references and index