Doole, I., Lowe, R., & Kenyon, A. (2022). International marketing strategy: Analysis, development and implementation (Ninth Edition.). Hampshire, UK: Cengage Learning.
Chicago Style CitationDoole, Isobel, Robin Lowe, and Alexandra Kenyon. International Marketing Strategy: Analysis, Development and Implementation. Ninth Edition. Hampshire, UK: Cengage Learning, 2022.
MLA CitationDoole, Isobel, Robin Lowe, and Alexandra Kenyon. International Marketing Strategy: Analysis, Development and Implementation. Ninth Edition. Hampshire, UK: Cengage Learning, 2022.
Warning: These citations may not always be 100% accurate.