00939cam a2200289 7i4500 0000058238 20240716090000.0 Monographs 231110 eng 9783662585924 TSAM HF5415.2 SAR 2019 Sarstedt, Marko author A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics Marko Sarstedt, Erik Mooi.. Third edition. Berlin, Heidelberg: Springer Berlin Heidelberg: Imprint: Springer,, 2019. 368 pages: color illustrations; 26 cm. text rdacontent unmediated rdamedia volume rdacarrier MENT Includes bibliographical references and index Management Statistics Marketing Mooi, Erik, https:\\www.springer.com