A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Main Author: Sarstedt, Marko (Author)
Other Authors: Mooi, Erik,
Format: Book
Published: Berlin, Heidelberg: Springer Berlin Heidelberg: Imprint: Springer,, 2019.
Edition:Third edition.
Subjects:
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007 Monographs
008 231110 eng
020 |a 9783662585924  
040 |a TSAM 
090 0 0 |a HF5415.2   |b SAR 2019 
100 0 0 |a Sarstedt, Marko   |e author  
245 1 2 |a A Concise Guide to Market Research :   |b The Process, Data, and Methods Using IBM SPSS Statistics   |c Marko Sarstedt, Erik Mooi.. 
250 |a Third edition. 
264 1 |a Berlin, Heidelberg:   |b Springer Berlin Heidelberg:   |b Imprint: Springer,,   |c 2019. 
300 |a 368 pages:   |b color illustrations;   |c 26 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a MENT 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Management  
650 1 0 |a Statistics  
650 1 0 |a Marketing  
700 1 |a Mooi, Erik,  
901 |u https:\\www.springer.com