A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Main Author:	Sarstedt, Marko (Author)
Other Authors:	Mooi, Erik,
Format:	Book
Published:	Berlin, Heidelberg: Springer Berlin Heidelberg: Imprint: Springer,, 2019.
Edition:	Third edition.
Subjects:	Management Statistics Marketing

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