A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
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| Other Authors: | |
| Format: | Book |
| Published: |
Berlin, Heidelberg:
Springer Berlin Heidelberg: Imprint: Springer,,
2019.
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| Edition: | Third edition. |
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| Physical Description: | 368 pages: color illustrations; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9783662585924 (pbk.) |