Sarstedt, M., & Mooi, E. (2019). A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Third edition.). Berlin, Heidelberg: Springer Berlin Heidelberg: Imprint: Springer,.
Chicago Style CitationSarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third edition. Berlin, Heidelberg: Springer Berlin Heidelberg: Imprint: Springer,, 2019.
MLA CitationSarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third edition. Berlin, Heidelberg: Springer Berlin Heidelberg: Imprint: Springer,, 2019.
Warning: These citations may not always be 100% accurate.