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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Main Author:
Sarstedt, Marko
(Author)
Other Authors:
Mooi, Erik,
Format:
Book
Published:
Berlin, Heidelberg:
Springer Berlin Heidelberg: Imprint: Springer,,
2019.
Edition:
Third edition.
Subjects:
Management
Statistics
Marketing
Holdings
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