00978cam a2200289 7i4500 0000057799 20220125090000.0 Monographs 220125 eng 9781260083521 (Hard) HD9980.5 ZEI 2018 Zeithaml, Valarie A. author Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Seventh Edition. Boston: McGraw-Hill Irwin, 2018. xxviii, 514 pages.: illustrationsp; 26 cm. text rdacontent unmediated rdamedia volume rdacarrier BBUSLSCM Includes bibliographical references and index Marketing Service industries -- Marketing Customer services Bitner, Mary Jo. Gremler, Dwayne D. http://www.connect.mheducation.com