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| LEADER |
00978cam a2200289 7i4500 |
| 001 |
0000057799 |
| 005 |
20220125090000.0 |
| 007 |
Monographs |
| 008 |
220125 eng |
| 020 |
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|a 9781260083521 (Hard)
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| 090 |
0 |
0 |
|a HD9980.5
|b ZEI 2018
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| 100 |
1 |
0 |
|a Zeithaml, Valarie A.
|e author
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| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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| 250 |
0 |
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|a Seventh Edition.
|
| 264 |
|
1 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2018.
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| 300 |
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|a xxviii, 514 pages.:
|b illustrationsp;
|c 26 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BBUSLSCM
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| 504 |
0 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing
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| 650 |
0 |
0 |
|a Customer services
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| 700 |
1 |
1 |
|a Bitner, Mary Jo.
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| 700 |
1 |
1 |
|a Gremler, Dwayne D.
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| 856 |
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|u http://www.connect.mheducation.com
|
