Description: Services marketing :

Main Author:	Zeithaml, Valarie A. (Author)
Other Authors:	Bitner, Mary Jo., Gremler, Dwayne D.
Format:	Book
Published:	Boston: McGraw-Hill Irwin, 2018.
Edition:	Seventh Edition.
Subjects:	Marketing Service industries -- > Marketing Customer services
Online Access:	http://www.connect.mheducation.com

Physical Description:	xxviii, 514 pages.: illustrationsp; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781260083521 (Hard)