Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm (Seventh Edition.). Boston: McGraw-Hill Irwin.
Chicago Style CitationZeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. Seventh Edition. Boston: McGraw-Hill Irwin, 2018.
MLA CitationZeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. Seventh Edition. Boston: McGraw-Hill Irwin, 2018.
Warning: These citations may not always be 100% accurate.