Services marketing : integrating customer focus across the firm

Main Author: Zeithaml, Valarie A. (Author)
Other Authors: Bitner, Mary Jo., Gremler, Dwayne D.
Format: Book
Published: Boston: McGraw-Hill Irwin, 2018.
Edition:Seventh Edition.
Subjects:
Online Access:http://www.connect.mheducation.com

Internet

http://www.connect.mheducation.com


TSAM LIBRARY

Call Number: HD9980 5 ZEI 2018
Accession Item Category Format Status Notes
0000069893 Open Shelf Monographs AVAILABLE
0000069894 Red Spot Monographs AVAILABLE