00868cam a2200277 7i4500 0000057770 20220110090000.0 Monograph 220110 eng 9781292341132 (pbk) LCC HF5415 KOT 2021 Kotler, Philip author Principles of marketing Philip Kotler and Gary Armstrong. Eighteenth Edition (Global Edition). Harlow, England: Pearson Education, 2021. 728 pages: color illustrations; 28 cm. text rdacontent unmediated rdamedia volume rdacarrier LS E-MBA BBUSLS Includes bibliographical references and index Marketing -- Textbooks Armstrong, Gary http://www.pearsonglobaleditions.com