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| LEADER |
00829cam a2200265 7i4500 |
| 001 |
0000057752 |
| 005 |
20211112090000.0 |
| 007 |
Monographs |
| 008 |
211112 eng |
| 020 |
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|a 9781292089959 (pbk.)
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| 040 |
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|a BNM
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| 090 |
0 |
0 |
|a HD9980.5
|b WIR 2018
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| 100 |
1 |
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|a Wirtz, Joohen.
|e author
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| 245 |
1 |
0 |
|a Essentials of services marketing
|c Joohen Wirtz, Christopher Lovelock.
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| 250 |
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|a 3rd edition.
|
| 264 |
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1 |
|a Harlow, UK:
|b Pearson Education,
|c 2018.
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| 300 |
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|a 670 pages:
|b color illustrations;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BBLSCSCM
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| 504 |
0 |
0 |
|a Includes bibliographical references and Index
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| 650 |
1 |
0 |
|a Service industries --
|x Markeing
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| 700 |
1 |
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|a Lovelock, Christopher
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| 856 |
4 |
0 |
|u www.pearsonglobaleditions.com
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