Essentials of services marketing
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| Other Authors: | |
| Format: | Book |
| Published: |
Harlow, UK:
Pearson Education,
2018.
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| Edition: | 3rd edition. |
| Subjects: | |
| Online Access: | www.pearsonglobaleditions.com |
| Physical Description: | 670 pages: color illustrations; 28 cm. |
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| Bibliography: | Includes bibliographical references and Index |
| ISBN: | 9781292089959 (pbk.) |