APA Citation

Wirtz, J., & Lovelock, C. (2018). Essentials of services marketing (3rd edition.). Harlow, UK: Pearson Education.

Chicago Style Citation

Wirtz, Joohen., and Christopher Lovelock. Essentials of Services Marketing. 3rd edition. Harlow, UK: Pearson Education, 2018.

MLA Citation

Wirtz, Joohen., and Christopher Lovelock. Essentials of Services Marketing. 3rd edition. Harlow, UK: Pearson Education, 2018.

Warning: These citations may not always be 100% accurate.