Financial services marketing : an international guide to principles and practice

Main Author: Ennew, Christine (Author)
Other Authors: Waite,Nigel, Waite, Roisin
Format: Book
Edition:Third Edition.
Subjects:
Online Access:http://www.routledge.com
Physical Description:xx, 591 pages: illustrations, colors; 24cm.
ISBN:9781138684522 (pbk.)