Financial Dimensions of Marketing Decisions

Main Author: Stewart, David W (Author)
Format: Book
Published: Washington: Springer, 2019.
Edition:First Edition.
Subjects:
Online Access:http://www.palgrave.com
LEADER 00906cam a2200289 7i4500
001 0000057618
005 20210203090000.0
007 Monographs
008 210131 eng
020 0 0 |a 9783030155674 (pbk.)  
090 0 0 |a HF5415.13   |b STE 2019 
100 0 0 |a Stewart, David W   |e author  
245 1 0 |a Financial Dimensions of Marketing Decisions   |c David W. Stewart. 
250 0 0 |a First Edition. 
264 1 |a Washington:   |b Springer,   |c 2019. 
300 |a xvi, 247 pages.:   |b illustrations;   |c 21cm. 
336 |a text  |2 rdacontent 
337 |a unmedaited  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BBF 
504 0 0 |a Includes bibliographical references) and indexes 
650 0 0 |a Marketing  
650 0 0 |a Corporations --   |x Finance  
650 0 0 |a Business enterprises --   |x Finance  
650 0 0 |a Marketing --   |x Decision making  
650 0 0 |a Organization  
856 |u http://www.palgrave.com