Foundations of marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Australia:
Cengage,
2019.
|
| Edition: | Eighth Edition. |
| Subjects: | |
| Online Access: | http://www.cengagebrain.com |
| Physical Description: | xxix, 543 pages: colors illustrations; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780357033760 (pbk.) |