Integrated marketing communication : creative strategy from idea to implementation
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Lanham, Md.:
Rowman & Littlefield,
2018.
|
| Edition: | Third Edition. |
| Subjects: | |
| Online Access: | http://www.rowman.com |
Table of Contents:
- Integrated marketing communication
- IMC marketing plans
- Left- and right-brain selling points
- Branding and positioning
- Creative briefs
- The creative process
- Copywriting
- Campaigns
- Public relations
- Newspaper advertising
- Magazine advertising
- Radio advertising
- Television advertising
- Direct marketing
- Sales promotion
- Internet marketing