|
|
|
|
| LEADER |
01216cam a2200265 7i4500 |
| 001 |
0000057590 |
| 005 |
20201217090000.0 |
| 007 |
Monographs |
| 008 |
201217 eng |
| 020 |
|
|
|a 9781538101056 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b BLA 2018
|
| 100 |
1 |
0 |
|a Blakeman, Robyn
|e author
|
| 245 |
1 |
0 |
|a Integrated marketing communication :
|b creative strategy from idea to implementation
|c Robyn Blakeman.
|
| 250 |
|
|
|a Third Edition.
|
| 264 |
|
1 |
|a Lanham, Md.:
|b Rowman & Littlefield,
|c 2018.
|
| 264 |
|
4 |
|a ♭2018.
|
| 300 |
|
|
|a viii, 358 pages:
|b illustrations;
|c 24 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmedaited
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 501 |
0 |
0 |
|a BBUS MKT
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 505 |
0 |
0 |
|a Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 856 |
|
|
|u http://www.rowman.com
|
