Integrated marketing communication : creative strategy from idea to implementation
| Main Author: | |
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| Format: | Book |
| Published: |
Lanham, Md.:
Rowman & Littlefield,
2018.
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| Edition: | Third Edition. |
| Subjects: | |
| Online Access: | http://www.rowman.com |
| Physical Description: | viii, 358 pages: illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781538101056 (pbk.) |