01014cam a2200301 7i4500 0000057562 20201210090000.0 Monograph 201210 eng 9781599329260 (hardcover) JK467 HOR 2018 Horst, Peter author Marketing in the #fakenews era : new rules for a new reality of tribalism, activism, and loss of trust Peter Horst. Ninth Edition. South Carolina: Advantage, 2018. ♭2018. xiii, 180 pages; 24 cm. text rdacontent unmedaited rdamedia volume rdacarrier BBUS BA Includes bibliographical references and index Branding (Marketing) Business and politics Political ethics -- United States Social media -- Economic aspects Marketing -- Social aspects http://www.advantagefamily.com