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LEADER |
01014cam a2200301 7i4500 |
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0000057562 |
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20201210090000.0 |
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Monograph |
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201210 eng |
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|a 9781599329260 (hardcover)
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|a JK467
|b HOR 2018
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|a Horst, Peter
|e author
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|a Marketing in the #fakenews era :
|b new rules for a new reality of tribalism, activism, and loss of trust
|c Peter Horst.
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|a Ninth Edition.
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|a South Carolina:
|b Advantage,
|c 2018.
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|c ♭2018.
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300 |
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|a xiii, 180 pages;
|c 24 cm.
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336 |
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|a text
|2 rdacontent
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|a unmedaited
|2 rdamedia
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|a volume
|2 rdacarrier
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|a BBUS BA
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|a Includes bibliographical references and index
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|a Branding (Marketing)
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|a Business and politics
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|a Political ethics --
|z United States
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|a Social media --
|x Economic aspects
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|a Marketing --
|x Social aspects
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|u http://www.advantagefamily.com
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