Marketing in the #fakenews era : new rules for a new reality of tribalism, activism, and loss of trust

Main Author: Horst, Peter (Author)
Format: Book
Published: South Carolina: Advantage, ♭2018.
Edition:Ninth Edition.
Subjects:
Online Access:http://www.advantagefamily.com
LEADER 01014cam a2200301 7i4500
001 0000057562
005 20201210090000.0
007 Monograph
008 201210 eng
020 |a 9781599329260 (hardcover)  
090 0 0 |a JK467   |b HOR 2018 
100 1 |a Horst, Peter   |e author  
245 1 0 |a Marketing in the #fakenews era :   |b new rules for a new reality of tribalism, activism, and loss of trust   |c Peter Horst. 
250 |a Ninth Edition. 
264 4 |a South Carolina:   |b Advantage,   |c 2018. 
264 1 |c ♭2018. 
300 |a xiii, 180 pages;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmedaited  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BBUS BA 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Branding (Marketing)  
650 1 0 |a Business and politics  
650 1 0 |a Political ethics --   |z United States  
650 1 0 |a Social media --   |x Economic aspects  
650 1 0 |a Marketing --   |x Social aspects  
856 4 0 |u http://www.advantagefamily.com