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| LEADER |
00893cam a2200277 7i4500 |
| 001 |
0000057553 |
| 005 |
20201019090000.0 |
| 007 |
Monographs |
| 008 |
201019 eng |
| 020 |
|
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|a 9781292265636 (pbk.)
|
| 040 |
|
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|a TSAM
|
| 090 |
0 |
0 |
|a HF5415.2
|b MAL 2020
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| 100 |
1 |
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|a Malhotra, Naresh K.
|e author
|
| 245 |
1 |
0 |
|a Marketing research :
|b an applied orientation
|c Naresh K. Malhotra.
|
| 250 |
|
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|a Seventh edition (Global edition).
|
| 264 |
|
4 |
|c ♭2020.
|
| 264 |
|
1 |
|a Harlow, England:
|b Pearson Education,
|c 2020.
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| 300 |
|
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|a 882 pages:
|b color; illustrations;
|c 29 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BBUSMKT
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing research -- Methodology
|
| 650 |
1 |
0 |
|a Marketing research
|
| 856 |
|
|
|u http://www.pearsonglonaleditions.com
|
