Marketing research : an applied orientation
| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England:
Pearson Education,
2020.
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| Edition: | Seventh edition (Global edition). |
| Subjects: | |
| Online Access: | http://www.pearsonglonaleditions.com |
| Physical Description: | 882 pages: color; illustrations; 29 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781292265636 (pbk.) |