Creating value with big data analytics : making smarter marketing decisions
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
London and New York:
Routledge Taylor & Francis Group,
2015.
â™2015. |
| Edition: | 1st Edition. |
| Subjects: | |
| Online Access: | http://www.routledge.com |