01030cam a2200325 7i4500 0000057512 20200715090000.0 Monograph 200715 eng 9781138837973 TSAM HF5415.32 VER 2015 Verhoef, Peter C. author Creating value with big data analytics : making smarter marketing decisions Peter C. Verhoef, Edwin Kooge, Natasha Walka. 1st Edition. London and New York: Routledge Taylor & Francis Group, 2015. ♭2015. xxii, 316 pages: illustration; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier MIT MIS Includes bibliographical references and index Marketing -- Data processing Big data Consumer profiling Kooge, Edwin Walk, Natasha http://www.routledge.com