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01030cam a2200325 7i4500 |
| 001 |
0000057512 |
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20200715090000.0 |
| 007 |
Monograph |
| 008 |
200715 eng |
| 020 |
0 |
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|a 9781138837973
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| 040 |
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|a TSAM
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| 090 |
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|a HF5415.32
|b VER 2015
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| 100 |
1 |
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|a Verhoef, Peter C.
|e author
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| 245 |
1 |
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|a Creating value with big data analytics :
|b making smarter marketing decisions
|c Peter C. Verhoef, Edwin Kooge, Natasha Walka.
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| 250 |
0 |
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|a 1st Edition.
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| 264 |
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1 |
|a London and New York:
|b Routledge Taylor & Francis Group,
|c 2015.
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| 264 |
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1 |
|a ♭2015.
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| 300 |
|
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|a xxii, 316 pages:
|b illustration;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
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|a MIT
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| 501 |
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|a MIS
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a Marketing --
|x Data processing
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| 650 |
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|a Big data
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| 650 |
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|a Consumer profiling
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| 700 |
1 |
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|a Kooge, Edwin
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| 700 |
1 |
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|a Walk, Natasha
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| 856 |
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|u http://www.routledge.com
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