Description: Creating value with big data analytics :

Main Author:	Verhoef, Peter C. (Author)
Other Authors:	Kooge, Edwin, Walk, Natasha
Format:	Book
Published:	London and New York: Routledge Taylor & Francis Group, 2015. ♭2015.
Edition:	1st Edition.
Subjects:	Marketing -- > Data processing Big data Consumer profiling
Online Access:	http://www.routledge.com

Physical Description:	xxii, 316 pages: illustration; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781138837973