Creating value with big data analytics : making smarter marketing decisions
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
London and New York:
Routledge Taylor & Francis Group,
2015.
â™2015. |
| Edition: | 1st Edition. |
| Subjects: | |
| Online Access: | http://www.routledge.com |
| Physical Description: | xxii, 316 pages: illustration; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781138837973 |