Verhoef, P. C., Kooge, E., & Walk, N. (2015). Creating value with big data analytics: Making smarter marketing decisions (1st Edition.). London and New York: Routledge Taylor & Francis Group.
Chicago Style CitationVerhoef, Peter C., Edwin Kooge, and Natasha Walk. Creating Value With Big Data Analytics: Making Smarter Marketing Decisions. 1st Edition. London and New York: Routledge Taylor & Francis Group, 2015.
MLA CitationVerhoef, Peter C., Edwin Kooge, and Natasha Walk. Creating Value With Big Data Analytics: Making Smarter Marketing Decisions. 1st Edition. London and New York: Routledge Taylor & Francis Group, 2015.
Warning: These citations may not always be 100% accurate.